It is of course important to recognize before entering into the design process the objectives you wish to achieve at the conclusion of the project. Whilst adding a security ink or a hologram increases the cost of the pack or label incrementally, design is an unrepeatable charge once created and therefore a highly economic method of authenticity check that is available to the most auspicious of brand owners. With industrial goods and mainstream pharmaceuticals, process color often gives way to graphics that are carried in monotones or duotones, and here a different approach to combining security features with graphic images is required.Д®mbossing and foiling are also important tools in graphical design and can provide useful security features as well as enhancing the visual appearance of a label or box.Д®mploying graphical design as a tool to deter and detect product related crime is one of the most economical methods of prevention and detection of fake products, since images and text are key components of brand recognition and information conveyance and are present wherever labels or packaging are deployed. Here then, process color predominates with additional spot colors and often metallic inks being deployed to decorate and attract the buyerвЂ™s eye. In the fast moving consumer goods sectors, which include food and drink products, color is an essential part of communication between brand owners and their consumers. It should also be borne in mind that graphical design can be adapted to carry overt, covert and forensically detectable features in a similar manner to those carried in raw materials such as inks and substrates in the form of paper or board.ДЄt this juncture it is necessary to point out that graphical design is constrained firstly by the printing methodology employed by the converter and secondly by the number of colors available to the print process being applied. This is of course without such data impacting on, or detracting from the primary functionality emphasized above. Since the space on a product label or packaging is at a premium, it follows that any additional information that may be added to improve authenticity checks and usefully provide supplementary facts such as supply chain channels and product codes should be as functional as possible.

Void pantograph creation